Regalis Foods, a premier specialty foods brand supplying nearly every Michelin-star restaurant in the U.S., partnered with 1r Agency to transform its Shopify storefront into a sophisticated, scalable B2B/B2C platform. Known for sourcing the finest truffles, caviar, wagyu, and seafood, the brand needed a digital experience that could mirror their luxury reputation while streamlining orders for thousands of restaurant, corporate, and private chef clients.
Services
UX & Web Design
B2B Configuration Setup
Front & Backend Development
Third Party Integrations
Search Engine Optimization
Ongoing Managed Services
Account & Project Management
The Challenge
The project centered on designing and developing a mixed-use Shopify 2.0 site that could scale for Regalis Food’s future B2B initiatives while improving the B2C experience today. A key challenge was migrating Bold Subscription users to a new third-party system, Awtomic, without disrupting customer experience.
The Result
The new site provides a flexible framework for slow-rolling B2B features on the brand’s timeline, ensuring scalability for a full B2B launch in 2026. Updates included reorganized Chef & Recipe landing pages, richer product detail pages, and visually striking graphics and imagery throughout, all while maintaining core functionality. By combining elegant design with a robust, scalable system, the project enhances the customer experience, supports operational efficiency, and positions the brand for long-term growth.
29%
Increase in conversion rate on mobile
20%
Increase in gross sales
33%
Increase in sessions
13%
Increase in add to cart rate
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