Gucci Westman, co-founder of Westman Atelier and a renowned makeup artist, is known for her ‘second-skin’ approach. Her brand focuses on products that enhance and improve the skin, using safe, high-performance ingredients. Committed to transparency and sustainability, Westman Atelier carefully vets all ingredients and partners with organizations to minimize environmental impact.
Services
Strategic Management
UX & Web Design
Business Analysis
Front End Development
Back End Integrations
Search Engine Optimization
Ongoing Managed Services
Account & Project Management
Social Content Creation
Where It Started
Over 5 years ago, Westman Atelier came to 1r with an online store that required enhancements to match the progress the brand was making outside of its digital presence. With a beautiful assortment of products, it was time to drive brand awareness and establish themselves as a leader in clean and luxurious beauty products.
Through the Years
As Westman Atelier expanded, they aimed to simplify and enhance the website's user experience, as well as improve the website’s slow performance. 1r responded by redesigning the top navigation, homepage, and blog, while also updating email marketing integration and implementing closer site performance monitoring. Landing pages were designed and developed to highlight the brand's charity campaigns, clean ingredients, and sustainability efforts. To grow their customer base and boost engagement, a blog series was introduced, customer reviews were added, and live chat was utilized for a personalized experience from makeup experts.
The Challenges
Both teams needed to convey the brand's luxury online and offer a personalized experience for customers unable to visit stores. With stores closed and increased online traffic during the pandemic, the brand adapted by shifting staff to online support, allowing sales associates to directly assist customers and replicate the in-store experience. Despite department store closures and production delays, the brand's quick pivot and resourceful strategies enabled continued rapid growth.
The Latest
For the latest evolution of the Westman Atelier brand, 1r redesigned and built a Shopify 2.0 custom experience tailored to a global audience. This upgrade not only provided access to Shopify's latest technology but also focused on creating a top-tier front-end experience centered on brand exploration and product education, optimized for conversion. Key features include custom product bundles, customer reviews, subscription/auto-replenishment, product quizzes, shoppable videos, samples, and a robust loyalty program. A strong SEO strategy was also essential to maintain rankings and identify areas for improvement.
The Results
Westman Atelier saw remarkable success during a challenging year, with a 400% increase in sales from 2019 to 2020. Orders rose by 340%, and the conversion rate improved by 40%. Their personalized shopping experience led to a 43% rise in return customers. Gucci Westman, a rising star in the beauty community, is celebrated for offering luxurious products to everyone, from celebrities to everyday consumers. The brand's digital flagship seamlessly combines storytelling, education, and shopping.
“We’ve seen really tremendous growth since we launched and one of the most rewarding things is seeing the team grow and our capabilities.”
– David Neville, cofounder of Westman Atelier
20%
increase in sales
10%
increase in conversion rate
24%
increase in total orders
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