Strategic Management
One-Team Mentality
Planning & Execution
All Channels
Clear Measurement
Paid Search
Drive Conversions for In-Market Customers
Deliver a Greater % of Revenue
Paid Social
Drive Acquisition
Grow Audiences
Meet & Exceed % of Revenue
Creative Direction
Brand Content Audit
Data-Driven Concepts
Paid Social Marketing Campaigns
Email Design Direction
Best-in-Class Designs
Messaging & Tone of Voice
Email / SMS
Set Up Automations
Build & Send Emails/SMS
List Cleanup
Optimizations
SEO
Onboarding & Benchmark Analysis
Implementation Plan
Ongoing SEO
Analysis & Discovery
Evaluate Current Marketing Strategy
Identify Revenue & Audience Opportunities
Analyze Brand Strategy
Identify Areas for Growth
Strategy & Media Planning
Create Media Plan
Set Goals & Projections
Determine Audience Cohorts
Develop Creative & Copy Strategy
Acquire
Reach New Audiences
Drive Engagement with Meaningful Creative
Increase Brand Value & Recognition
Generate New Leads
Turn Prospects into Customers
Retain
Build Long-term Relationships
Engage Customers with High Intent to Purchase
Develop Personalized Ad Creative
Increase Lifetime Value
Upsell & Cross-Sell Products
Review
Analyze Weekly & Monthly Performance
Evaluate & Develop Strategy
Identify New Audiences & Platforms for Growth
71%
increase in paid search impression share
Norma Kamali
Strategic marketing tactics for an iconic fashion brand.
60%
of total e-commerce revenue driven from paid media
The Shirt
Rebranding and scaling a digital fashion brand offering the perfect white button-down.
28%
increase in online revenue
LeSportsac
Scaling a classic American heritage travel accessories brand.
Featured Work
Caraa
Accelerating digital brand awareness for a handbag brand reimagined for modern life.
Paid MediaContent Strategy
Roman and Williams
Digitally streamline & grow a multifaceted business in the design, hospitality & architecture space.
OnboardingStrategyPaid MediaEmail & SMSManaged ServicesE-comm Management
Norma Kamali
Bringing an iconic fashion brand's paid search strategy to the next level
Paid MediaMigrationProduct & SolutionsDevelopmentManaged Services
LeSportsac
Scaling a classic American heritage travel accessories brand.
MigrationStrategyPaid MediaEmail & SMSWeb DesignUXProduct & SolutionsDevelopmentManaged Services
The Shirt
Rebranding and scaling a digital fashion brand offering the perfect white button-down.
BrandingOnboardingStrategyPaid MediaEmail & SMSManaged ServicesE-comm Management
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