Leveraging a platform with robust native functionality to deliver on LeSportsac’s goals. Creating an ecosystem in which third-party solutions could help enhance non-native capabilities. Scaling the site globally while implementing the new platform migration for existing and future international expansions.

Design & Build

1r’s approach to the project focused on creating a whimsically intuitive experience for the end-user. Product data management was critical in providing a flexible shopping experience, allowing the visitor to discover new ways of interacting with the product. Shopify’s native product tagging feature was utilized to give the customer the ability to search for products without specifically using the search tool. The top navigation bar organizes products by style, print, color, collections, and collaborations, allowing the end-user to shop to their specific tastes and style.

The Results

The implementation of LeSportsac.com encompasses an accurate brand representation, as well as flexibility and functionality, through the use of innovative product data management. By seamlessly aligning brand, agency partner, and technology, we’ve delivered an intuitive shopping experience, as well as innovative methods of brand engagement to the LeSportsac loyalist.

Digital Marketing

LeSportsac wanted to regrow their audience among a younger, more affluent, fashion-focused customer who would purchase at a higher price point and help reinvigorate growth online.