Joopiter

More than just a digital auction house.

JOOPITER is more than just a digital auction house. It’s a content hub and a community meant to bring different cultures together to converse. Backed by Grammy winner Pharrell Williams, the brand plans to sell 20 years’ worth of his incredible luxury goods, hand-selected and studied by Archivists who will define their cultural value and importance. The 52-piece inaugural collection features an N.E.R.D. Brain Pendant chain from ‘04, 18K yellow gold Blackberry and more.

Services

Business Analysis & Technical Direction
UX & Taxonomy
Design & Digital Production of Website Templates
Front End Development
Back End Configurations & Integrations
Website Quality Assurance & Testing
Account & Project Management

52

Piece Inaugural Collection

26k

Prelaunch Instagram Followers

14k

Prelaunch Newsletter Scubscribers

The Opportunity

JOOPITER will serve as a space for community and commerce. The main focus is to provide consumers with a premium auction experience where they can bid on rare cultural artifacts curated by a team of collectors, curators, and creators. On the content side, it will be a hub to find original editorial and archival imagery and video that pertains to each auctioned item.

"Joopiter is about letting go of the past. OF EVERYTHING. Recognizing that I felt a compulsion and responsibility to hold on to what has passed and am setting myself free for the beginning of a new era."

– Pharrell Williams

Solution

You may have seen online auction houses before, but not one like this. Joopiter will not be limited by vertical. It will be broad and high-end, yet accessible. Pharrell is the first of many celebrities to join the community. 1r and JOOPITER will continue their partnership following the initial brand and site launch.