Roman and Williams

Digitally streamline & grow a multifaceted business in the design, hospitality & architecture space.

Roman & Williams was founded by Stephen Alesch and Robin Standefer in 2002 as a multidisciplinary architecture and design studio focused on creating buildings and interiors rooted in a modern paradigm of craftsmanship and history. The brand has created renowned hotels, restaurants, homes, and cultural spaces around the world. Celebrated for their ability to translate timeless traditions into a modern context, Roman & Williams has become synonymous with beauty and integrity, creating spaces that heighten the senses and objects that elevate the everyday.

Services

Strategy
Web Design & Development
Product & Solutions
Managed Services
Paid Search & Social
Email Marketing Strategy
E-commerce Management
Account & Project Management

The Opportunity

The brand came to 1r with various branches of the business being served within different digital spaces. There was a desire for cohesion that tied the RW Guild, Guild Gallery and La Mercerie restaurant together under the larger Roman & Williams brand to support a strong brand positioning. On the existing websites, there was an opportunity to elevate the design as well as the user experience for their core e-commerce pages. In the back end, product data and inventory management had the potential to be streamlined. Lastly, the brand desired an easy and efficient way for understanding their sales and customer data to fuel vital business decisions for the future.

Visual Enhancements

Leading up to the brand’s 50th anniversary, 1r redesigned and built a new Homepage and About page for the Roman and Williams website. The goal was to establish a strong brand identity as one that crafts artisan pieces for the home, setting them apart from standard furniture stores.

Data-Focused Improvements

With the use of 1r’s custom reporting dashboards and customer cohort analysis, informed data drove key decision making surrounding the customer journey for the RW Guild website. 1r built automated email campaigns tying all of the sub-brands together and implemented an automation strategy for abandoned cart and browse abandonment.