Archipelago

Reimagining the world of fragrance

Welcome to the world of Archipelago Botanicals, where warm candlelight, exquisite fragrance, and soothing products make a house a home. Draw a bath, light a candle, and enjoy the beautiful and calming effects of essential oils, natural fragrances, and fine fragrance blends. The brand relies on plant-based formulation and inspiration to turn the everyday, into the extraordinary.

Services

Information Architecture

Digital Direction & Design

Front End Development

Back End Integrations

Website Quality Assurance and Testing

Platform Training and Documentation

Account & Project Management

Strategic Management & Managed Services

The Opportunity

Archipelago initiated a partnership with 1r Agency, commencing with the onboarding of their existing Shopify site. The secondary objective was to revamp and reconstruct the website onto Shopify 2.0. As a brand dedicated to bringing global fragrances and experiences to the doorsteps of customers, Archipelago aimed to enhance the design and overall user experience of its online platform.

Digital Solutions

1r Agency has created a best-in-class digital experience for Archipelago, bringing the brand's fragrances to life through seamless shopping, education, and exploration. The website features enhanced navigation, streamlined customer journeys, content-focused landing pages, and an engaging blog for storytelling. An interactive fragrance quiz adds a personalized touch, while strategically placed cross-sell and upsell solutions enhance the overall shopping experience. Product reviews, powered by Yotpo, build trust, and credibility. The site also includes a loyalty program and gift wrap options, reinforcing the brand's commitment to customer satisfaction.

Since day one we’ve been focused on trying to use natural ingredients responsibly, and that’s the one constant that will never change.

Co-founder, David Klass

The Results

The revamped website, for Archipelago's traditionally retail-focused fragrance company, is aimed to elevate the brand through a contemporary redesign, prioritizing a mobile-first approach. The aesthetic transformation involved refreshing fonts, colors, and graphic elements to create a cohesive and visually appealing design. As part of the modernization strategy, 1r Agency integrated best practice e-commerce functionality, making it seamless for customers to explore and purchase fragrances online.