Building Hidden Crown for Growth

Client HighlightsApril 1, 2025

Website redesigns can be a game-changer, but they can also be a minefield if SEO isn’t handled properly. Hidden Crown Hair came to 1r with a clear mission: create a stunning, high-performing website that didn’t just look great but also delivered results in search. No lost traffic, no technical mishaps—just a seamless, optimized experience. Challenge accepted!

The Challenge

Hidden Crown Hair needed more than just a sleek new site. They wanted a technically sound foundation that would:

- Keep their organic search traffic intact (and growing!).

- Minimize SEO errors that could hurt rankings.

- Provide a frictionless experience for users and search engines alike.

The Solution

At 1r, we believe SEO should be baked into the design and development process—not sprinkled on top at the last minute. For Hidden Crown Hair, that meant tackling both site-specific issues and implementing our tried-and-true SEO playbook. Here's how we made the magic happen.

Tailored Fixes for Hidden Crown Hair:

Header Structure Optimization: We fine-tuned headers across the site, making content more digestible for search engines and users alike. We also uncovered and resolved a sneaky issue that was causing product duplication on collection pages within Shopify. No more messy indexing!

1r’s Signature Design & Build SEO Approach:

Deep-Dive SEO Audit & Strategy Review: We took stock of Hidden Crown Hair’s existing SEO setup, identifying pages with valuable link equity to preserve in the new architecture.

Keyword Research & Ranking: We pinpointed high-value keywords and set up tracking to monitor performance post-launch.

SEO x Creative Integration: We ensured content hierarchy, copy, and UX worked together to drive both engagement and rankings.

Technical SEO Enhancements: We optimized metadata, and structured data, and recommended SEO-friendly apps for growth.

Launch-Readiness SEO Optimization: We curated primary SEO tags for key pages, created and implemented a 301 Redirect Map to maintain search equity, and submitted the sitemap.

The Results: SEO Success in Action

When you blend top-tier design with an airtight SEO strategy, you get results that speak for themselves:

Traffic Growth

Before: 11,685 estimated monthly visits
After: 34,940 estimated monthly visits (199% increase!)

Organic Keyword Rankings

Before: Ranking for 9,232 keywords
After: Ranking for 8,940 keywords (a slight dip, but with more substantial relevance and performance!)

Technical SEO Fixes

Before: 64% of pages had SEO errors.
After: Only 2% of pages had errors (96.8% decrease!).

The bottom line? Fewer errors, better structure, and a massive traffic boost.

Why SEO-Integrated Design & Build Matters

Too often, brands treat SEO as a last-minute checklist item. But here’s the truth: If your SEO isn’t considered from day one, you risk losing rankings, traffic, and ultimately, sales. By weaving SEO best practices into every stage of design and development, we help brands:

✔️ Protect and amplify their organic search visibility.

✔️ Avoid the costly pitfalls of post-launch SEO fixes.

✔️ Launch a site that’s built for long-term success—not just short-term aesthetics.

Thinking about a site redesign?

Let’s make sure SEO is working for you, not against you. Reach out to hello@1r.agency to see how our Design & Build SEO approach can future-proof your digital presence and drive real growth.